Thing 10 – Live streaming is interesting but not always pretty…

Periscope

PERISCOPE  by Ognjen Odobasic on Flickr (CC BY 2.0)

The idea of broadcasting live is probably intimidating to most.  Then there are those special types, who are confident and know just how, what and when …and then you get those who throw caution to the wind and decide … what the heck…I’m going to give this a bash.  smiley_026   Yesterday I fell into the latter category, I’m afraid, to meet my commitment to Rudai23, Thing 10.

At first I was only going to watch a live event and write about it.  But then I decided first-hand experience is probably best.  Since it is summer in Doha and many are on long leave, there’s not much happening in the library world to live broadcast.  So I decided to record a tour of the Museum of Islamic Art’s library, where I volunteer.  It was an experience I shan’t forget.

I chose Twitter’s Periscope app because I felt that having the video disappear after 24 hours is probably not a bad idea…for me. 😀  But I understand how some people, wanting a longer effect from their effort, would rather go for Facebook Live, where the video is then placed on the person’s (or page’s) timeline. I had thought of what to say beforehand, so that I could concentrate on my camera skills, to ensure I don’t make the potential viewers quite dizzy in the head. When it came to being ready to press the ‘go live’ button…I found to my horror that it had already gone live a few seconds ago.  I must have inadvertently pressed the button while trying to type the video’s title in the strong wind, because I was outdoors for a courtyard-view of the city.  That totally threw me, and I lost the thread of my ‘script’…I did the tour, ended it, only to view it and find that I had, after all, made everyone dizzy.

 see no evil

{I knew I’d get to use that little guy somewhere this week… 🙂  }

Given the option to delete, I never thought twice and got rid of the offending piece; I decided it was a practice run… let’s do the real thing. *laughs out loud*  The 2nd time was slightly better, but the near 40 degrees / 80% humidity outside made me thoroughly hot and bothered (not a good move, but wanted to show the awesome view), while the stress of the actual task made me breathless.  :p  While recording, concentrating on filming and using the right words simultaneously helped me to forget that this was ‘live’. Only once it came to the end and I had to wrap up, did I again get that “OMG! This is live” sensation, and although I’d practised an opening and a closing, the words escaped me and, well, yes…you get what you get.  LOL.

One it was posted ‘out there’, I noticed that there were live viewers and even a few comments. 😀

It was quite thrilling in the end, and I can imagine that if it is a skill one could hone, it could really be fun to use in a library situation, to engage more with the community.

It’s a great way of reaching out to users to promote a special service or event happening in the library.  Different librarians could share the task of promoting the same event to make it even more interesting. The library’s Instagram or Twitter account could advertise the live broadcast beforehand.  Also, it must be useful to be able to share live events with folk who cannot attend. The importance would then be to alert everyone of the intention to broadcast, beforehand, so that they can make plans to fit the viewing into their schedule.  It is obvious why marketers would use this method of reaching potential customers. I’ve since discovered that the Periscope subscriber can decide to choose (in the settings) whether to delete in 24 hours or not, so that is an option.

An article comparing Periscope, Facebook live and YouTube Mobile Live was helpful with planning.  Facebook live was in the news a lot just recently with a tragic incident in the USA being broadcast live. There has been a lot of debate on the pros and cons following that incident. Mediashift investigates its uses, and touches on some of the controversy in its article Facebook Live Grew Up Quickly. Here’s How Broadcasters Are Jumping In. Facebook also recently increased the time period of live streaming to four hours. This article explains.

I’d love to know your thoughts on live broadcasting.  🙂  As always, thanks for stopping by.

Next, moving on to Thing 11…another reflection post.  Woohoo! I’m progressing.

Running track

Image by PhotoKanok on FreeDigitalPhotos.net

 

 

 

 

 

Gif smiley image from GifAnimations.com

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Thing 3 – personal BRANDing…


When I opened a Twitter account specifically for my library career in 2012, I had no idea what an important role it would play in building my knowledge and connecting me to the library world. At any rate, that is a story for another time. At the time, I needed a user name for my Twitter account, and not being very creative with such things, LibSandy was born.

Later, I opened a Pinterest account; then Instagram caught my attention, and with each one I had a feeling that I should stick with the same handle. When a Hotmail account became so ‘yesterday’, I chose as near to the same user name as was allowed for my new email account.

All the ‘LibSandy’ business  was because I did not relish being ‘out there’ in my own name. I could be invisible and interact incognito. Fast forward 5 years – I hear how vital it is to be recognisable and visible for career purposes. Dilemma! I’m visible as LibSandy, not as Sandra Brandt.  Enter LinkedIn and About.me!  I only recently opened an About.me page in my name, which now appears on my Twitter bio. On the other hand, my LinkedIn profile (several years old already) displays my Twitter user name. After reading the requirements for ‘Thing 3’ I realise that somehow I must make ‘LibSandy’ more visible on my LinkedIn account, so that people can connect the two. The launch of this blog will no doubt help the visibility factor, as well as connect a name to the handle. 🙂

This visibility has me in a quandary.  Ideally I would just like to be part of the team, getting on with the job.  Not out there and in your face. (I’m one of those individuals – a mix of introvert and extrovert, with neither coming to the fore.)

MonaLisa

Mona Lisa – from Pixabay under Creative Commons Zero licence

Hopefully, after this, all talk of names, brands and identities will be done. 🙂

However, while we’re on the subject of personal brands…why is it so important?  In her article on building a personal brand, Megan Dalla-Camina states that,  what we are known for is as much about how we do what we do, as it is about what we actually do (italics mine).  As librarians we can identify with this. We are aware that we are subject to a code of ethics, of professional behaviour.  Our social media presence, websites and blogs also need to portray this to reinforce our brand, and to contribute to our trustworthiness.

social media

Social Media (from Pixabay under Creative Commons Zero licence)

Another reason is given by the Forbes’ article (I love their daily quotes… :p)  The Definitive Guide to Building Your Personal Brand by Jason DeMers…he says it’s important to think of your own bigger goals.  None of us are able to tell the future, and the paths we may take.  What if that path leads to really great opportunities – to leadership positions, or to starting your own business?

Innovation

 Innovation  (from Pixabay under Creative Commons Zero licence)

 How beleivable will you be?  Will you attract investment, either to yourself as an employee, or to your own start-up venture?  Megan Dalla-Camina points out that we ALL have a brand, and yet many of us are unaware that we even have one!

brand
Brand (from Pixabay under Creative Commons Zero licence)
So, what is your brand?

Do you know yourself well enough to recognise how you come across to others in your day to day dealings with them, virtual or otherwise?

 I noticed this tweet this morning…

There is loads of advice online, on creating your own brand – the crux of the matter is: know yourself, be true to yourself. Know  your goals. Begin there.

Perhaps we’d all like to go along with this advice…

“Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.”

– Dr. Seuss

… but it does make us vulnerable. 🙂 As long as the ‘saying what you feel’ part is done in a professional manner and with a thought for others, this may be good advice for branding and for people to get to know the real you.

On a personal level, my short term goal is to complete a decent number of internship hours – my brand plays a role there – to be recognised as trustworthy and responsible.  A medium-term goal is to secure a library job, hopefully as a new expat in Australia. In this regard I’m hoping my brand will be recognisable, portraying an up-to-date, professional, service-oriented librarian.  Lastly, my long-term goal is to keep working as an Information Professional well beyond normal retirement years.  Realistically, my age will work against me, but I am trusting my brand to carry me forward into a possible infopreneurial venture that will allow me to continue earning my keep, God willing.

branding

Desk  (from Pixabay under Creative Commons Zero licence)

 Branding is hard work; it demands constant mindfulness and continual review as it “shifts and matures” (Reinhold, in Build your Brand) throughout your career. And it needs to be ever present, without being offensive. There are many who say that the effort is worth the reward.

Thanks for spending (virtual) time with me. Hope your day is great.